Smartphone manufacturers such as Apple and Samsung will be
facing trouble competing in the high-end market against the likes of Chinese
and Taiwanese companies which are capable of offering similar devices but at a
fraction of the price.
This is all according to Daniel Pang, senior research
manager at IDC Market Research (M) Sdn Bhd. He adds that while most Malaysians
would rather have a high-end device, the bad times force them to go for a
cheaper option instead.
At time of writing, IDC’s Asia Pacific Mobile Phone Tracker
shows that Chinese and Taiwanese vendors command 46% market share of the
Malaysian smartphone market in the first three quarters of 2014 as opposed to
19% in the entirety of 2013.
Apart from being the more economical choice, Chinese and
Taiwanese manufacturers have been churning out smartphones with comparable
specifications to that of high-end devices by big name companies at just
fraction of the cost. For example, the Huawei Honor 6 is sold for RM 999, which
is half of the asking price of similar devices in the market. Of course,
hardware alone does not instantly make it a winner. User experience has always
played an important role, something which Apple and Samsung understands all too
well. Of course, given them Chinese and Taiwanese smartphone manufacturers will
eventually be able to learning to allocate resources to improve their device’s
UI, rather than just simply reskinning it.
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