Apple is planning an initial run of more than 5 million
Apple Watches, according to a report in the Wall Street Journal.
The Cupertino company has apparently ordered between 5 and 6
million units of its forthcoming smart watch from its Asian suppliers for its
first quarter on sale. The $349 budget Apple Watch Sport will reportedly
account for half of these — around 2.5 million, with the standard Apple Watch
making up “one-third of output” — roughly 1.6 million. This suggests the last
0.9 million will be the most expensive 18K gold Apple Watch Edition.
It’s an extremely ambitious goal for the wearables market.
As TechCrunch notes, just 720,000 Android Wear devices were sold in 2014. Apple
intends to surpass this with its high-end gold Apple Watches alone.
Prices for the Apple Watch Edition aren’t confirmed yet, but
rumours peg the price point at somewhere between $1,200 and $5,000. The WSJ
believes it’ll be more than $4,000 — making it “among the most expensive
products the company has ever sold.”
The Wall Street Journal reports that around 11.8 million
Apple Watches are expected to ship in 2015, according to ABI Research.
Despite the price, Apple co-founder Steve Wozniak doesn’t
think Apple will struggle to shift the units. He says it’s a “little piece of
art,” and that “million of people will buy this watch right from the start.”
0 comments:
Post a Comment